To manage brands means to manage values

A significant factor for the success of the HMS business model is a high degree of brand empathy: it is essential to grasp the brand at its core, to understand its philosophy and values, in order to be able to integrate these ideas and emotions in the development of footwear.

Every fashion brand has an individual character that is represented in its seasonal dynamic and which communicates emotions. It is the HMS’ task, to reflect these components and this context in a footwear collection.

The success of brand diffusion into the footwear market is significantly influenced by the degree of brand loyalty of consumers, combined with the degree of brand awareness and recognition. In the light of this information, HMS carefully reviews every project regarding its market potential and realisability.