Marketing & Distribution – Brands and Markets

A significant element of our service spectrum is the heterogeneous distribution structure innate to the HMS. It is a combination of employed sales staff, national sales agencies and national distributors. The customers are comprised of traditional footwear retailers, premium retail chains as well as department stores.

Decade-long business relationships and experience provide a harmonic basis for cooperation with our customers. In this way, it is possible to adjust distribution channels to the individual demands of a brand, depending on its marketing position, so that the full distribution potential can be utilized. Further, HMS has established a flexible, internationally functional communication and media mix.