Communication – Integrated and International

The attributes that consumers associate with brands, such as their image, values or philosophy, plays a significant role in their long term success. As a result, marketing communication plays a central role for the HMS. For a successful brand diffusion a tailor-made concept is developed to create an integrated communication mix.

In close coordination with the licensor, individual or campaign-specific activities are being developed in the area of advertising, public relations, point of sale materials, trade fairs as well as sponsorships. The selection of activities and media is guided by the brand’s strategy, in particular in regard to efficiently addressing target consumer and creating functional POS materials. HMS understands the importance of managing relationships with their customers and utilizes these long standing contacts to ensure an attractive positioning of our brands at the point of sale.

Wiebke Petzoldt
Wiebke Petzoldt
Head of Marketing & PR
T: +49 (0)541 200 25-302