Hamm works with two alternative business models to realize a successful diffusion of a fashion brand into the footwear market; brand licensing and the Hamm Product Solution.

Licensing

In a licensing cooperation Hamm Market Solutions (short: HMS) offers an all-encompassing concept for the efficient diffusion of a fashion brand into the footwear market.

Market research, product development, design, product sourcing, logistics organisation, European-wide distribution and beyond, as well as marketing are professionally organised.

Hamm’s philosophy of cooperation is one of close partnership and professionalism. Fundamental for a successful cooperation are efficient communication between both partners and collective striving for success in the footwear market.

Hamm only engages in cooperation with a brand if there is a clear prospect of success for both partners.

Hamm Market Solution has considerable experience in the field of footwear licensing, having been active in the area for 15 years. Hamm has very successfully cooperated with brands such as Marc O’Polo and Tommy Hilfiger.

Hamm Product Solution

The Hamm Product Solution is a footwear procurement concept for fashion brands aiming to enter the footwear market without the means of licensing, but rather in the form of a professional partnership where creative control and turnover remain with the brand.
 
Licensing agreements are an ideal mechanism for many brands to enter the footwear market. The Hamm Product Solution was developed as an alternative to brand licensing for companies which are already endowed with a broad vertical distribution system.

The economic outlook and business ambitions of a brand are decisive in determining which business model is more suitable and functional.